The Recovery System is Broken.
We’re Here to Fix It.

youturn started with a revelation: We need to educate and provide better resources to help people struggling with substance misuse.

130 people die every day due to opioid misuse. 88,000 die each year due to alcohol. The current method of “waiting for rock bottom” isn’t working. Whether it’s because of stigma, denial, or concerns about losing their jobs, people are not coming forward to get the help they need until it’s too late. They need more options.

That’s why we came up with youturn.

A confidential platform that’s available 24/7. Judgement-free training to recognize the signs of substance misuse. Series after series of educational videos to teach people everything they need to know about substance misuse: What it is, how to cope, how to help a loved one who is struggling, where they can find support, and importantly, exposure to different methods for recovery.

Because treating substance use disorder isn’t one-size-fits all. It starts with education and understanding exactly what the disease is. And the earlier people gain access to that information, the more people we can actually help.

youturn isn’t just good for business. It’s good for people. And it’s a better way to get better.

Shay Houser
Co-founder and Chief Executive Officer

Understanding Substance Abuse.
No Pressure. Just facts.

Getting help for substance abuse should be easier, more accessible, and more informative. So, we’re changing the way people think about substance misuse and paving a new road for recovery.

  • We don’t wait for rock bottom. Most programs only treat people once they reach their lowest point. We provide education and resources that can help individuals catch and address their issues early on.
  • We believe knowledge is power. And giving people the resources to learn about substance use disorder leads to more effective and sustainable habit changes for long-term recovery.
  • We’re not here to judge. We provide objective information so individuals can educate themselves about substance use disorder, without the pressure of a 12-step program.
  • We provide a confidential solution. The stigma of substance abuse prevents individuals from reaching out for help. Which is why youturn offers confidential, 24/7 access to support members when they need it most.
Rich Jones | TEDxGreenville, November 2019

Executive Team

Shay Houser


Shay is a seasoned technology entrepreneur previously co-founding and serving as CEO of four companies: Seruus Telecom Fund, L.P. (1996), Trivergent (Nuvox) Communications (1997), UCI Communications (2003), and Green Cloud Technologies (2011). His expertise is creating recurring revenue-based services that are sold to enterprises and distributed through channel partners. Shay has significant experience raising capital (raised over $275mm through 30 transactions and filed for an IPO) and he has sourced and closed 20+ acquisitions.

Shay is a 3x Inc. 500/5000 award winner from 2015-2017 with his time as CEO of Green Cloud Technologies. He is a graduate of The Citadel and serves on the business advisory board for The Citadel’s Baker School of Business. He is also in recovery and fueled by a passion to help others.

Rich Jones


Rich is recognized nationally as a subject matter expert on substance use disorder (SUD) and health care and recovery integration. He has testified to U.S. Congress on the topic and participated in widespread speaking engagements and technical consultations across the country. As CEO of the award-winning recovery support organization FAVOR Greenville—and as someone who is in recovery himself—Rich has helped over 8,000 families suffering from SUD with his messages of hope and positivity. His lectures are highly sought after, and his keen expertise and knowledge about recovery are the basis for youturn’s creation.

As a senior health care and non-profit executive and director since 2002, Rich has developed specialized skills across multiple domains, including mental health services, substance use disorder treatment, and recovery support services. Rich has logged over 40,000 coaching hours and is a Licensed Clinical SUD Specialist (“LCAS”), DOT Substance Abuse Professional (SAP), Certified Clinical Supervisor (“CCS”), Co-Occurring Disorder Professional (“CCDP”), Certified Employee Assistance Professional (“CEAP”), Certified ARISE Interventionist (“CAI”), and an EMDR Certified Trauma Therapist.

Elizabeth McKissick


Elizabeth has been heavily involved in FAVOR Greenville, serving as co-chair of the capital campaign that raised $1.5 million. As a wife and mom from Greenville, SC, Elizabeth overcame substance misuse and is now dedicated to taking the youturn message to families and schools. She has a passion for educating teens and preparing them for the temptations and pressures of college life.

Elizabeth has been in recovery for substance use disorder for more than 12 years and is a strong advocate for sharing her story in the hopes of helping others struggling with dependency and misuse. “Addiction feels like a prison. I want everyone out there to know there is hope and that recovery is possible for anyone.” Elizabeth’s desire to help others falls right in line with the mission of youturn, and she is a strong proponent of giving families the information and knowledge they need to bring about change without judgment or stigma.

Earle Gregory


Earle has an intentionally diverse operating background, having led Marketing, Sales, Business Development, Product, and Operations in venture-backed ($0-$50m ARR) and public tech companies. Earle is passionate about driving revenue and profit growth by accelerating performance at all levels, across all functions, using data-driven insights and a systematic, collaborative, continuous improvement approach.

Earle has also been personally impacted by substance misuse and excited to use his experiences and skills to help youturn help as many people as possible.

Advisory Council Members

Jennifer Angier

Jennifer is a veteran in the behavioral healthcare field, with more than three decades of clinical and operations experience. Currently, she is the Vice President of Addiction Services at Meadows Behavioral Healthcare. Among other leadership roles, Jennifer has served as Group CEO for Talbott Recovery Campus and CEO for Black Bear Lodge.

A nationally recognized expert on substance misuse treatment techniques, she regularly speaks at national conferences to paraprofessionals groups and in employee assistance programs and healthcare and collegiate programs. Jennifer earned her Bachelor of Science degree from Georgia State University, graduating Summa Cum Laude, as well as earning a Master’s in organizational leadership from Mercer University, graduating with highest honors.

Hamilton Baiden

Hamilton Baiden is Heritage Health Solution’s Executive Vice President of Strategic Opportunities and General Manager. He oversees the shaping of the company’s long-term strategy and leads the pursuit of strategic opportunities that will promote sales growth and customer satisfaction for the organization.

Prior to joining Heritage, Hamilton was Executive Vice President of Sales at Avella Specialty Pharmacy where he oversaw the growth of the business from a small regional pharmacy to the largest independent specialty pharmacy in the nation. His knowledge and understanding of the pharmacy industry was developed throughout his professional career, working in various roles for prominent pharmaceutical manufacturing companies, including MedImmune, Serono, Daiichi and Sanofi.

A graduate of The Citadel in Charleston, SC, with strong ties to his community, Hamilton served as Chairman of the Board of Directors for a nonprofit organization dedicated to animal welfare, Altered Tails, and currently serves on the National Board of the American Liver Foundation Southwest Division. Hamilton is also in recovery and committed to helping others.

Dustan Barber, PhD

Dustan is an active entrepreneur in a multitude of businesses with the bulk of them being centered around niche commercial and consumer financial services. Prior to his business career, he was a pharmacist, who earned a PhD in pharmacology; that was followed by a research stint at the Mayo Clinic in Minnesota. From there, Dustan took a faculty position at a small medical school in Kentucky where he taught pharmacology/toxicology and physiology. In 1999, he returned to his hometown of Greenville, SC to focus full-time on co-managing three finance companies serving the amusement industry. Along with his brother and business associate, he has started, managed, and partnered in countless small businesses and franchises covering a broad range of fields. Outside of work, he is a former competitive cyclist and Ironman triathlete who still enjoys an active lifestyle with a family-centric approach. Dustan and his wife Carla have two adult children and reside in Greenville, SC.

Jim Harber, MD

Jim is an Internal Medicine physician who earned his degree at Mercer University School of Medicine in Macon, Ga. He completed his Residency in Internal Medicine at Greenville Health System in Greenville, SC. Jim practiced as a Hospitalist with GHS for 13 years and now serves as Medical Director for the Post-Acute Division at Spartanburg Regional Healthcare System in Spartanburg, SC.

Jim has developed a passion for working with patients dealing with Substance Use Disorder while practicing as Medical Director for Behavioral Health Group-Spartanburg (formerly Spartanburg Treatment Associates) since 2011. BHG provides Medication Assisted Treatment specifically for Opiate Use Disorder utilizing Methadone and Suboxone in combination.

Sharon Holder, PhD

Sharon is an Embedded Research Scientist in the Department of Psychiatry and Behavioral Medicine at Prisma Health Upstate, jointly appointed in the Institute on Family & Neighborhood Life, Clemson University, as a Research Assistant Professor. Sharon is very committed to serving and supporting underserved and marginalized populations. Prior to obtaining her doctorate, she had vast experience working as a Clinical Social Worker in several community mental health settings including volunteer experience working on a Crisis Hotline as a crisis counselor. For the last 20 years, both her clinical and research focus has been in health disparity and behavioral health research with an increased interest in substance abuse and sexual crisis intervention. Working with different colleagues at Prisma Health and Clemson University, she collaborates on a number of mental health initiatives including how to better provide the services needed to address mental health and substance use issues among vulnerable, underserved and marginalized populations in our community.

Sharon received her PhD in Gerontology from the University of Southampton, UK and MSc is Geriatric/Gerontology Research from Kings College, UK and an MSW in Gerontological Social Work from College of Social Work, University of Houston, Houston TX. Sharon is the past Chair of the Southeastern Symposium on Mental Health.

Edwin McCain

Called the “great American romantic” by the New York Times, Edwin McCain has built an enviable career over the past 20 years by balancing his massive pop success with the year-round touring schedule of a tireless troubadour. His hit songs, authentic spirit and surprisingly affable sense of humor keep fans coming back time and time again for nights that feel more like parties with old friends than rock concerts. After recording two of the biggest love songs in the history of pop music, McCain now performs upwards of 100 shows annually throughout the US as a solo artist, with his full band or his acoustic trio. Recently, he’s added orchestras to his repertoire, performing with symphonies in select markets where he brings his powerful songs to majestic new heights. Edwin is in recovery and is passionate about helping others achieve and maintain their own recovery.

Sammy Riddle

Sammy recently retired as Senior Vice President for Transplace, a global transportation management and technology provider. He is an active investor and partner in several commercial properties and development projects. Prior to Transplace, he was the co-founder of M33 Integrated Solutions, a US logistics technology and service provider. Sammy sold M33 to Transplace in September of 2015.

He recently served as the President of the Upstate SC Council of Supply Chain Management Professionals (CSCMP) and is involved with several SCM and transportation associations. Sammy maintains a B.S. in Business Marketing & Management from Appalachian State University and advance Supply Chain Management & Logistics certifications from Georgia Tech. He is active in his community and a member of the 2012 Liberty Fellowship class (Aspen Institute). Sammy lives in Greenville, SC with his wife, Caroline, and their four children.

Greg Williams

Greg is a strategic health policy consultant and communications specialist. As person in long-term recovery, Greg’s career has been dedicated to creating positive changes in access to quality healthcare and recovery support for the 20 million Americans still struggling with substance misuse. He is the award-winning filmmaker of the feature-length documentaries The Anonymous People and Generation Found. Greg has a master’s degree in addiction public policy from New York University and over a decade of experience working with organizations and government agencies on solving substance misuse issues. His work has been featured in The New York Times, The Washington Post, ABC World News, Los Angeles Times, and other news outlets.

In 2015, Greg executive produced the historic UNITE to Face Addiction Rally. The event was then memorialized in a 2016 PBS special that he executive produced. He also produced and launched the event and companion TV special for the release of the first-ever Surgeon’s General Report on Alcohol, Drugs, and Health: Facing Addiction in America in 2016.